Handling SEO With Readability
Going through the step to balancing Search Engine Optimization with readability.
Life is a balancing act. We get asked about balanced budgets in news reports, a balanced diet from our doctor and there’s a lot of other forces which require balance in our everyday lives.
Even the plots of familiar fairy tales are derived from selecting the proper balance. Think Goldilocks and The Three Bears – Goldilocks needed to try the bowl of porridge that was too hot and the one that was too cold before she found the one that was just right.
Article writing and marketing isn’t any different in that we see many situations which need a delicate balance. Just about the most tough balancing acts in article marketing is the one between SEO and readability. The greatest goal is to fulfill the complex and constantly updated search engine algorithms as well as producing creative, natural-sounding and readable articles.
Again, the true secret to balancing SEO with readability is to not even try. Here’s a review of the main points from the video:
• Conscious (Or Unconscious) Desire to “Stuff” – When you’re writing articles solely for the sake of search engine optimization, there’s a desire to inflate the amount of instances of your keywords to help you stand out in the eyes of search engines. The result is something we phone keyword stuffing – a situation where there a multitude of instances of the same key phrase throughout the article that it doesn’t sound natural. When a reader experiences this, they leave your article and look elsewhere for the information.
• Too Few Keywords – In case your article goes off-topic as well as doesn’t stay focused on your specific keywords, the search engines might not recognize your article or index it. Articles like that might be easy-to-read, but they won’t get you any closer to optimizing your content for search engines.
• Finding the Balance – “Don’t even try” sounds almost too simple, so think about the writing process like this:
1. Before you write, decide what keywords to build the content around.
2. Create the title that includes your selected keywords.
3. Write the content in your own words. (Don’t actually try to ramp up the keyword density of your keywords, just create.)
4. Check to see if the actual keyword density is about 1%. (1 instance of the keyword for about every 100 words)
5. If the density is significantly higher or lower, remove or add a couple to get nearer to 1%.
• Easy-to-Read and SEO-Friendly – Always test the readability of your articles before you submit them. If it doesn’t seem natural when you read the article aloud, revise this until it does. Never sacrifice readability with regard to anything else because that’s it is important.
Incorporate the “Don’t actually try” mentality every time you write and submit a new set of high-quality, original content articles.








