In my last post I talked about the importance of having a opt-in list for extra retirement income with a home based business. Once you start building your list of subscribers and are providing them a useful newsletter full of interesting content you are now ready to increase the number of ways you can market to your list.

While the main aim of an e-mail newsletter is to provide your subscribers with useful content and use that as a means to quietly promote your own business, once your list has reached a certain level of several hundred, or several thousand subscribers (depending on the nature of your business) it becomes feasible to feature other people’s businesses and products in your newsletter and make money from doing so.

Here are some other ways you can market to your opt-in list:

1. One of the quickest ways to make some extra money from your list is to feature other peoples business products in your newsletter. And the fastest way to do that is simply to join affiliate programs and to feature the company’s products in your newsletter. Test the products and write well balanced product reviews and editorial pieces about the companies you are affiliated to.

2. Sell some space in your newsletter for banner ads and classified ads. Banner ads will work with HTML formatted newsletters but not with plain text mailings. Classified ads will work in any newsletter format.

3. Set up a book review section and review books relevant to your business niche. Add affiliate links to the Amazon bookstore. This won’t make you a lot of money, but it will contribute to your bottom line and provide interesting content for your readers.

4. Find someone who runs a good quality newsletter in a similar niche to your own and who has a good-sized list of subscribers and set up an article exchange. Those out one of his or her articles to your list and have him or her send out one of your articles to his or her list. This is a good way to leverage the value of your list without compromising the privacy of your readers.

5. Whenever you have some old stock that you want to clear, offer it to your list first at fire sale prices.

6. If you sell a range of products, look at ways to bundle them up into packages that you can offer at a discount to your list.

7. Offer a basic product and includes silver and gold upgrades. For example if you sell an information product, you can also offer an audio and video/DVD as silver and gold upgrade options.

8. Send your subscribers e-mail alerts about new product releases with special price reductions before releasing the new products to the general market. This makes your subscribers feel special and gives them an incentive to remain on your list and to continue reading your newsletter.

9. Set up special “thank you” pages for your newsletter customers so that when they buy a product from you they will be presented with an extra special discount offer on the backend.

10. Create an exclusive members’ site for your newsletter subscribers way you can gather together all your offers and make them available in a single place.

As you can see, there are many ways that you can market to  your list for extra retirement income, so it is worth making an effort to grow your list and to build a solid relationship with your subscribers.

If you are looking into starting your own Internet home based business and would like one set up for you complete with a website, training, multiple streams of residual income for supplemental retirement income check out My Affiliate Power Site

Filed under: retirement income

Like this post? Subscribe to my RSS feed and get loads more!